Woman making healthy protein shake in yellow shirt

How Dopamine Affects Your Behavior and Choices

Have you ever wondered what drives your decisions, what fuels your motivation to stick to a workout plan, or why certain foods seem irresistible? The answer might surprise you – it’s all about a powerful brain chemical called dopamine. This neurotransmitter plays a crucial role in our everyday behavior and … Keep reading…

Graffiti of mask and word "COVID-19"

What if we’ve all been primed?

We’re all in this together. Stay home. Stay safe. We’ll get through this. It’s our new normal. These words have been repeated so many times, you’d think they’re used for selling the latest superfood. They’re not selling a superfood, but is it possible they’re trying to sell us something? A … Keep reading…

VIGOR Commitment 1 | The Cornerstone of Long-Lasting Health and Fitness | Tom Nikkola

The Most Important Factor in Long-Lasting Health and Fitness

This could be the most important health and fitness article you read this year. It’s also one of those articles that everyone (including me) needs to read and reread, but most skip over. They think they “know it” already, or they believe the content doesn’t apply to them. Your willingness … Keep reading…