Why We Chose to Partner With Amare

There are more than 400 large supplement companies and more than 1200 total supplement brands in the United States. So, what was it that made us jump at the chance to partner with Amare over all of the others?

This will be the first in a series of (not consecutive) posts to help you understand why you will undoubtedly benefit from the products, and possibly benefit from the business opportunity.

For today, I want you to understand why I felt certain we needed to put the full weight of our reputations and effort behind Amare. 

Filling a Gap in Health and Fitness

57.8 million adults in the U.S. faced mental illness in 2021. That’s nearly 1 in 5 adults. Since 2019, mental health diagnoses have increased by 45% in 35-44 year olds.

Mental health wasn’t great before 2020, but then we were faced with social isolation, the constant threat of an unseen virus, gym closures, a worsening of people’s diets, kids being stuck at home, and financial stress. That’s like a perfect recipe for wrecking people’s mental health. To top it off, evidence now shows that the “vaccines,” which didn’t stop the spread, nor prevent infection, actually ruined people’s gut microbiome, the body’s second brain. Is it any wonder that mental health seems to be at an all-time low?

Clearly, mental health is a significant issue, even in people who appear to be fit and healthy. 

When you realize there’s a problem like this, the next logical step is to start looking for solutions.

Helping Your Brain via Your Gut

Over the last decade, an overwhelming amount of research has come out, pointing to the gut as the source of mental wellness or illness.

Certain bacteria, fibers, and nutrients have been shown to have a significant impact on the health of your microbiome, but it isn’t as simple as eating yogurt once a day or taking a cheap probiotic.

Even when I wrote my most recent probiotics article in 2019, I wasn’t aware of gut health products that included specific, clinically proven strains. Most just included general strains, which are less certain to deliver specific health benefits. In that article, I emphasized the importance of using specific, patented or branded strains with research-supported health benefits.

Fast forward to a month ago, and we got introduced to Amare, The Mental Wellness Company. A company with products specifically designed to support mental wellness. In an overcrowded sea of supplement companies focused on fat loss, muscle growth, and performance enhancement, Amare set itself apart from the rest by focusing on something everyone needs: better mental wellness.

But saying you’re good at something and backing it up with real science are two totally different things. I had to look for holes in the formulas and ingredients before I could buy into the brand.

Carefully-Selected Ingredients

One of the things that immediately stood out to me about Amare supplements was their extensive use of carefully-chosen and/or branded ingredients.

For example, Lactobacillus rhamnosus R0011 is one of the specific strains included in MentaBiotics. The “R0011” is important because only this specific strain has clinical evidence showing it promotes a healthy stress response by lowering cortisol and improving GABA neurotransmission. A probiotic formula that just includes Lactobacillus rhamnosus cannot make such claims as the effects of a probiotic are strain-specific.

It would be like the difference between saying your baseball team has players from Oshu, Japan, versus saying Shohei Ohtani plays for your baseball team (he’s the expected 2023 American League MVP). The bottom line is that the health benefit of a probiotic supplement lies in the specific strains, which is why the Amare probiotics are strain-specific.

But it goes beyond the probiotics. The top-selling product, Happy Juice, includes a huge list of branded, research-backed ingredients, including IsoFiber™, Bimuno®, and SunFiber®, Suntheanine®, Applephenon®, Enovita®, Enzogenol®, ProDigest®, AmaTea®, InnovaTea®, Zynamite®, Oligonol®, and PFBc®. That’s a lot of registered trademarks, isn’t it?

This is important because each of these ingredients has scientific support to back them up, and if a company uses them, they have to include enough to provide an efficacious dose. You can’t use branded ingredients as “window dressing,” where you put an insignificant sprinkle in the product just to make the label look good.

The commitment to using branded ingredients over generic ones spoke volumes to me of Amare’s commitment to excellence.

Impressive Formulas and a Highly Credible Formulator

Dr. Shawn Talbott is Amare’s Chief Science Officer. When I ran the supplement business for the fitness company I’d worked for years ago, I often referenced one of his studies on Relora®, a supplement made from Magnolia officianalis and Phellodendron amurense. He and his team found that this supplement helped people maintain higher testosterone and lower cortisol levels when experiencing increased levels of physical stress. Not surprisingly, you’ll find Relora in one of Amare’s formulas, Mood+.

Dr. Shawn carries a lot of clout, especially because he was heavily involved in mental wellness research before Amare began, and took that knowledge and expertise to formulate the products we have available today.

As someone who gets into the weeds with research, his involvement and leadership was one of the things that made me most excited to join Amare.

Uncompromising Quality & Rigorous Standards

Amare’s approach to its quality standards can be summed up in its name:

Ancient Wisdom

  • from the 5,000-year-old practice of traditional Chinese medicine and Ayurveda

Modern Innovation

  • using bio-psycho-neuro-immunology to create new proprietary formulas

Analytical Verification

  • of their safe, pure, potent and traceable all-natural, standardized active compounds

Research Proven

  • claims, substantiation and studies that prove the products work

Ethical Sourcing

  • of exotic ingredients through their global supply chain of sustainability-focused partners

Optional Business Opportunities

You’ll see that I’ve listed this last. Many people can’t help but share Amare with others after they have seen results themselves. Others prefer just to use the products. Still others are actively seeking a way to make money with a side hustle, affiliate opportunity, or a full-time, work-from-home business.

Amare offers it all. You can be a happy customer, leverage the affiliate program and get paid just for referring others via your social media channels, or you can leverage the traditional network marketing model.

In all cases, though, the important thing is that you use the products yourself, which leads me to the last thing I wanted to cover in this post. If you’re curious about the business opportunity, send me an email and I’ll review it with you.

How to Get Started

You can get started with an unlimited number of product combinations, but when we have too many choices, we don’t make a decision. So, I’ve outlined three packages you could use to get started. When you use the links below, you’ll enroll through Vanessa and I, and get access to other online tools and resources, where we can all get happy together.

Option 1: The Happy Juice™ Pack

Boost mood and motivation. Enhance mental performance. Fuel your brain for a productive day. Feel happier!

The Happy Juice pack includes:

  • MentaBiotics
  • Energy+
  • Amare EDGE

You mix a serving of each with water. It tastes delicious and you’ll start experiencing the benefits in phases, with the three different supplements working synergistically. 

MentaBiotics improves the gut-brain axis and optimizes mental wellness resilience*. Energy+ delivers rapid improvements in brain and physical performance, without the jitters or crash*. Amare EDGE provides all-natural nootropics that support motivation*. Who wouldn’t want that?

Option 2: The Happy and Healthy Bundle

I recommend this custom bundle as a way to get all of the mood and mental wellness benefits of Happy Juice, while also supporting better sleep and ensuring you get all the essential micronutrients you need.

The bundle includes the Happy Juice Pack, plus VitaGBX, Amare’s premier multivitamin, OmMega, a highly concentrated omega-3, and Sleep+, your good night sleep supporting supplement containing ingredients shown to result in a 50% increase in sleep efficiency, and 40% increase in sleep quality, while help you fall asleep 33% faster and wake up 30% less often each night!*

By bundling these together, you save a whopping $97.85!

Option 3: The Wellness Pack

Start with the same pack we started with. I knew from day one that we’d make full use of the products Amare offered, even if we didn’t use them all at once. With the Wellness Pack, you get all of the top-selling packs, even one for kids, at a substantial savings. Plus, you jump right up to a 25% subscribe and save rate, which means you’ll start earning points based on your monthly order (assuming you order each month, which is not required), that you can use to order products in the future for free!

The Wellness Pack includes:

FundaMentals Pack PLUS

  • MentaBiotics
  • MentaSync
  • MentaFocus
  • MentaHeart

Mental Fitness Pack

  • Energy+ Dragon Fruit
  • Mood+
  • Sleep+
  • Relief+

Transformation Pack

  • GBX Fit
  • EDGE Grape

Ignite™ 2-Pack

  • Ignite for Him
  • Ignite for Her

Amare Kids Pack

  • Kids Fundamentals
  • Kids Mood+
  • Kids VitaGBX

It also includes EDGE Watermelon Lime, Energy+ Pomegranate Lime, Digestive, and GBX Protein.


I have a lot more to share in future blog posts, which I’ll mix in with other posts on exercise, nutrition, and living a healthy lifestyle. I can’t say this enough, though…I’m beyond excited to offer a solution for improving mental wellness and helping people feel happier and more energetic quickly.

No, supplements aren’t the solution, but there’s no doubt that they’re part of the solution, especially when you’re using the quality of products offered through Amare.